Development and Sustainability Directorate

The Development and Sustainability Directorate is made up of 2 areas: (i) Alliances and Sustainability, and (ii) Marketing and Communications. On the one hand, the Partnerships and Sustainability team aims to lead and co-implement the fundraising strategy through the development of a diversified portfolio of proposals and partnerships, ensuring the expected impact and sustainability of CARE Peru. 

On the other hand, the Marketing and Communications team seeks to inform the public about the work we do and raise awareness of the objectives pursued by each of our projects. Likewise, it seeks to influence, through communication, the issues that we work on and consider relevant and urgent to develop in Peru. A great support for the team is the Fundraising sub-area, which aims to develop strategies for fundraising through open projects (without donors) such as our flagship project Girls with Opportunities. In this sense, it always seeks the participation of the general public and companies through various actions and activities. 

As a whole, the Development and Sustainability Department has the mission of bringing the organization closer to achieving its financial, programmatic and impact goals to make our vision a reality by 2030. 

Alliances

In Peru, the social, environmental, economic and health context of recent years has revealed a series of basic deficiencies in the system. These social challenges urgently demand greater coordination, responsible work and collaboration among government entities, the private sector and the national and international social sector.

CARE Peru seeks to identify and reduce the main social gaps through different programs, advocacy activities, territorial work, coordination with various actors and with the collaboration of international cooperation. We generate collaborative spaces and coordination of pilots, projects and programs that nurture public policy. 

We are a coordination agent that generates spaces for dialogue, enhances capacities and connects the efforts of the various actors in the country so that they promote the sustainable development that Peru needs. In this sense, one of our main sustainability strategies is the search for and agreement on inter-institutional alliances with the main actors at national and international levels. 

Our organization has developed the following types of alliances depending on the kind of cooperation to be implemented: 

Considering this typology, we have maintained and entered into more than 50 cooperation alliances with different entities and important allies from the public, private and social sectors. 

Restricted fundraising

During 2021, collection through the donations and subsidies mechanism was approximately 45 billion soles. 

Funding sources come from four main types of donors: 

International cooperation

Mainly, bilateral organizations such as the Bureau of Population, Refugees and Migration (BPRM), the German Ministry of Foreign Affairs, the Bureau for Humanitarian Assistance (BHA), the Swiss Agency for Development and Cooperation (SDC), among others. This financing source accounts for around 48% of what was collected during 2021. Financing focuses on humanitarian assistance to the migratory and refugee crisis, and adaptation to climate change

Domestic private sector

National companies of various sectors such as the Antamina mining company, Citibank, Cummins Peru, Yanbal, Banco de Credito del Peru, among others. This source of financing represents around 45% of what was collected during 2021. The financing focuses on strengthening governance and territorial management, reducing gaps, girls’ education in rural areas and women’s economic empowerment and financial inclusion. 

International private sector

International companies from various sectors and areas such as MasterCard, H&M Foundation, Cargill, AFLATOUN, among others. This source of funding represents about 2% of the proceeds during 2021. Funding focuses on economic empowerment, financial inclusion and reduction of malnutrition. 

Public sector

Subsidies from governing bodies or government entities such as the Ministry of Education. This source of financing represents around 5% of what was collected during 2021. Financing is focused on improving learning and school management in targeted schools in rural areas. 

Unrestricted fundraising

The Marketing and Communications teams carries out activities to raise unrestricted funds, mainly focused on two projects: Girls with Opportunities and Feed her Strength. But, to maintain biosafety protocols, all efforts were focused on mainly digital activities to support the projects that required it.  

For the Girls with Opportunities project, the following fundraising activities were carried out:  

According to the frequency of the donation: 

Recurring donations

These periodic contributions allow the planning of the project’s medium and long-term operations and represent 47% of Fundraising’s income during this year. 

 

Among these we have: 

 

  • Individual donation People who have donated monthly during all the years of the project and it represents 35% of donations in total.
  • Employee giving and Match Up Monthly donations achieved through agreements with companies, so that their employees join the cause through a payroll discount. In some cases, the income is matched by the same company. This source represents 12% of the funding.
One-time donations

These are one-time contributions made by people and companies, on special occasions or specific activities, which allow greater exposure of the project at specific times, being 53% of the total collected.  

 

Among these we have: 

 

  • Individual donation People who contribute to the project through the different donation channels on a special date or campaign, and they represent 6% of all donations this year.
  • Corporate donation Special actions carried out by companies that contribute to the project at special times, and represent 24% of the total collected this year.
  • Mass marketing campaigns Campaigns aimed at the general public that respond to a specific theme, such as the Challenge for Education Race, Mother’s Day or International Day of the Girl. These donations represent 23% of the income for this project.

Fund raising activities

2021 started very well: our Marketing and Fundraising team implemented and developed various digital campaigns and activities aiming at raising funds for those projects that required more financing. Next, we review some of them: